About Krystal

My HR career began in executive search at NBCUniversal, where I supported searches for roles from Vice President to the C-suite. That experience taught me how talent decisions shape a business. From there I moved into agency HR at Doremus and BBH, then led global learning and development at Golin, and most recently served as Director of HR at TBWA on the west coast.

Across every one of those environments I saw the same thing: creative businesses do not need less HR, they need HR designed for how creative people actually work. That belief is why I started The Embodiment Studio.

I believe that people do their best work when expectations are clear. Structure is not the opposite of creativity. Additionally, managers make or break culture. Investing in them pays off faster than almost anything else. Lastly, HR should scale with the company. The right-sized support beats a heavy department an organization is not ready for.

Movement and embodiment practices, particularly my work as an aerialist, have become essential to how I understand leadership, resilience, and growth. Courage, adaptability, presence, and the discipline to move through uncertainty with trust are lessons from the aerial arts that also help inform how I lead and partner with others.